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My Sustainability Beliefs

To be completely honest — I don’t believe fashion is truly sustainable. At the end of the day, new products are still being created. The most sustainable way to shop is, and has always been, buying vintage, thrifting, or choosing secondhand.

That said, I believe in creating with intention. I don’t design to chase trends or mass-produce clothing. Every piece I release is made to order — which helps eliminate overproduction and minimize waste. Your garment is made specifically for you — not sitting in a warehouse, not produced in bulk, and not discarded if unsold.

Whenever possible, I choose natural fibers like 100% cotton. In some cases, I may use synthetic blends — not to cut corners, but to enhance durability, reduce pilling, and ensure the piece holds up over time. Because in my view, longevity is sustainability.

My goal is simple: to make pieces that last — designed with care, intention, and attention to detail. These aren’t throwaway clothes. They’re made to be worn, kept, and collected — like art. I believe the most sustainable garments are the ones that stay in your life — cherished, worn, and passed on.

— YITAI
Y.T.G.'s LinkedIn Page, where you can connect with the people who work at our company and apply for potential employment opportunities.